Become the AI Marketing Practitioner Founders Are Looking For
Learn the X100 system, prompts, tools, and workflows used to help businesses move from scattered marketing tasks to repeatable execution.
Built for marketing teams and executives who want to become AI-powered operators, more capable, and harder to replace.
Most Marketing Teams Are Learning Tools. Few Are Learning the System.
ChatGPT alone does not make you valuable.
A list of tools does not make you strategic.
And random prompts do not make you a practitioner.
Founders do not need another person experimenting with AI. They need someone who can help execute a real marketing operating system.
You know AI is important, but you do not know what to learn first.
You want better clients, but you need stronger marketing skills.
You are tired of being seen as task support instead of growth support.
You want a practical system you can use with real businesses.
The Future Marketing Executive Is an AI Marketing Operator
X100 Practitioners is built to help your team move from task-taker to execution partner. You will learn how to support founders with:
You are not replacing the founder. You are helping the founder move faster.
A Practical AI Marketing Training System for Marketing Teams
Access the same AI-powered marketing operating system founders use to build in-house growth engines. This is where you learn to use AI as leverage, not a shortcut.
Proprietary X100 expert prompts
10-Day AI Bootcamp
AI workflows
Skool community
Online support
Live coaching options
AI Vault training library
Certification sprint
Real marketing execution frameworks
ChatGPT, Claude, Gemini, Perplexity, HeyGen, and more
Built for the Marketing Team That Wants to Become More Valuable
This is for you if:
- You support founders, coaches, agencies, local businesses, or service companies
- You want to offer AI marketing support, not just admin support
- You want to understand prompts, tools, workflows, and campaign execution
- You want to help clients move faster with fewer people
- You want to build a higher-value skill set around AI-powered marketing
- You want structure, not random YouTube tutorials
This is not for you if:
- ✕You want passive learning only
- ✕You are looking for a get-rich-quick AI course
- ✕You do not want to practice implementation
- ✕You are not willing to learn marketing fundamentals
Choose Your Practitioner Path
Start with the tools. Upgrade for coaching. Go all-in for certification.
Practitioner Access
Start learning the X100 system, prompts, tools, and workflows.
- 100+ proprietary X100 expert prompts
- X100 10-Day AI Bootcamp 1.0
- Bonus lessons
- Private Skool community
- Special guest sessions
- Online support from Scott and team
- AI strategy training
- Media buying training
- Meta, Google, YouTube, and more
- ChatGPT, Claude, Gemini, Perplexity, HeyGen, and AI workflows
Best for: Marketing teams who want to start building AI marketing capability immediately.
Start for $99/moPractitioner Plus
Everything in Practitioner Access plus weekly live coaching and deeper training.
- Everything in Practitioner Access
- Live coaching weekly office hours
- AI Vault with 60+ AI trainings
- More support, structure, implementation help
Best for: Marketing teams who want ongoing support, accountability, and faster skill development.
Join Practitioner PlusX100 Certified Practitioner Sprint
A focused certification path for serious marketing executives who want to become X100 Certified Practitioners.
- Everything in Practitioner Plus
- Full X100 Practitioner Certification
- 3-month guided sprint
- 2 additional live group coaching calls with Scott and team
- X100 10-Day AI Bootcamp V2
- AI Vault Pro with 80+ trainings
- Certification pathway
- Advanced implementation support
- Practitioner positioning support
Best for: Marketing executives who want credibility, deeper training, and a premium skill set.
Apply for Certification| Compare plans | Access $99 | Plus $199 | Certification $3,000 |
|---|---|---|---|
| 100+ X100 prompts | |||
| 10-Day AI Bootcamp 1.0 | |||
| Bonus lessons | |||
| Private Skool community | |||
| Special guest sessions | |||
| Online support | |||
| AI tools and workflows | |||
| Weekly office hours | — | ||
| AI Vault 60+ trainings | — | ||
| Certification | — | — | |
| 3-month sprint | — | — | |
| 2 extra live group coaching calls | — | — | |
| 10-Day AI Bootcamp V2 | — | — | |
| AI Vault Pro 80+ trainings | — | — |
The Skills Founders Actually Need Help With
Prompt Execution
Use proven prompts for offers, ads, content, research, scripts, landing pages, and strategy.
AI Content Workflows
Turn ideas into assets faster across email, social, landing pages, ads, and video.
Campaign Support
Support Meta, Google, YouTube, and media buying workflows.
AI Tool Stack
Know when to use ChatGPT, Claude, Gemini, Perplexity, HeyGen, and workflow tools.
Marketing Operating Rhythm
Help founders move from random tasks to weekly execution.
Growth Support
Become the person who helps keep the system moving.
Become an X100 Certified Practitioner
The $3,000 Certification Sprint is built for marketing executives who want to go beyond access and become trained practitioners inside the X100 operating system.
This is the highest-support path. You get the deeper bootcamp, the pro training vault, added coaching, and a 3-month sprint designed to help you build real capability.
Apply for the Certification SprintCertification Benefits
- Stronger positioning with founders and business owners
- Higher-value skill set
- Practical AI marketing execution experience
- X100 training framework
- Support from Scott and team
- Clear practitioner pathway
Built by Scott Empringham and the X100 Team
Scott Empringham has spent 20+ years building and scaling marketing systems for major brands, dealer groups, and multi-location businesses.
He is known for helping drive over $1B in automotive sales and for building the X100 Growth Operating System now used by founders and operators who want to own their marketing instead of depending on agencies.
"AI is not the strategy. AI is the leverage. The system is what makes it work."
Simple Path. Real Skill. Clear Support.
Join
Choose your plan and enter the X100 Practitioner environment.
Learn
Go through the bootcamp, prompts, tools, and AI workflows.
Practice
Use the frameworks to build real marketing assets and support execution.
Implement
Apply what you learn with clients, founders, or internal teams.
Certification Sprint
You Do Not Need Another AI Tutorial.
You Need a System You Can Use.
Start building the AI marketing skill set founders are already looking for.
Questions, answered.
Become the Marketing Team That Can Actually Run the Growth System
Founders do not need more task support. They need marketing teams who understand AI, marketing, workflows, and execution. Choose your path and start building the skill set now.